Case study

Kristyl Beauty

Cosmeceutical skincare, made to stop the scroll.

Kristyl Beauty is a cosmeceutical skincare brand out of Barbados. We run the content and the email, the feed, the reels, the before and afters, and the campaigns, and turn a strong product into a brand that consistently outperforms its industry.

Kristyl Beauty vitamin C serum
Client
Kristyl Beauty
Focus
Cosmeceutical skincare brand
Scope
Social media management, Content creation, Email marketing, Creative direction

The numbers

Content that earns its place.

A snapshot of what consistent, on-brand content and email actually moved for the brand.

6.1%
Average engagement
Five times the beauty industry average of 1.2%.
62.6%
Email open rate
Well above what counts as a strong open.
28.7%
Email click-through
Opens that turned into clicks.
78,407
Impressions, 90 days
Content served across the reporting period.

Social content and grid curation

A feed worth stopping for.

We plan and curate the feed and the reels, keeping the brand cohesive and the content worth stopping for, from product features to real before and afters.

What we deliver

  • Monthly content planning
  • Feed and grid curation
  • Reel scripting, editing, and covers
  • Before and after content
  • Captions and hashtag strategy

Email marketing

Campaigns that convert.

We design and send the campaigns that keep customers coming back, on brand, on schedule, and built to earn the open and the click.

What we deliver

  • Campaign design and copy
  • Newsletter sends
  • List care and segmentation
  • Performance tracking

Creative direction

The look, directed.

We do not just post the photos, we plan them. From the concept to the styling, we art direct the product and lifestyle shoots that give the brand its look.

What we deliver

  • Shoot concepting and art direction
  • Wardrobe and styling direction
  • Product photography direction
  • Lifestyle and model shoots

Your project, next

Want content that performs like this?

If you have a great product and a feed that does not do it justice, that is exactly what we fix. Let's talk about your brand.

Begin your project
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