Case study
High-Toned Cosmetics
Empowering women to embrace their natural beauty.
High-Toned Cosmetics is a natural skincare and makeup brand built to help women feel confident in their own skin. We shaped the brand identity, set the business strategy, and designed the site, giving a products first brand a presence as considered as what is inside the bottle.
Brand and identity
A beauty brand that looks the part.
From the logo to the packaging direction, we built a complete identity that signals quality on the shelf and on the screen.
What we delivered
- Logo design and variations
- Brand identity and elements
- Skincare packaging direction
- Copywriting
Strategy and web
A presence built to sell.
Then we set the strategy and built the site, so the brand does not just look good, it gives customers a clear path to buy.
What we delivered
- Business strategy
- Web design
- Content ideas and templates
Kind words
"Would 1000% recommend."
I absolutely loved working with Kaela. She exceeded my expectations with every single thing we worked on, with great ideas and clear explanations, and she was patient and kind the whole way through. I am looking forward to working with her again.
Selected work
A look at the brand.
Your project, next
Ready to build a beauty brand like this?
If you want an identity, a strategy, and a site that all pull in the same direction, let's talk about what we can do for your brand.
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