Introduction

A note before we begin

Angel, it was a genuine pleasure connecting with you. In our clarity call, what stood out most wasn't just the business — it was you: someone who has already done the hard inner work, is stepping boldly into a new season, and simply needs a trusted partner to build the scaffolding around her vision.

You have a June 6th course launch, a Pride event on the same day, a growing Instagram community, and a very clear sense of who you're becoming as a self-leadership coach. What you don't have — and don't need to have — is the time or desire to wrestle with landing pages, ConvertKit sequences, QuickBooks entries, and content scheduling.

That's exactly what Studio KVA is here for.

The goal for this engagement

Enroll 20 women in your inaugural 6-week cohort — 10 pre-launch, 10 during launch weekend — while you show up fully present at your Glendora Pride event knowing everything is covered behind the scenes.

What We Heard

The gaps holding you back

Based on our conversation, here's where things currently stand — and what we'll fix together:

Landing page overwhelmYou know how to build them but spend too long overthinking. A polished, conversion-focused page needs to be live and working well before content push begins.
Stalled email listYou have ~5 emails drafted and a small but warm list. No sequences are actively sending. That momentum needs to be unlocked before launch.
Inconsistent content presenceLast post: February. Content takes you up to 2 hours per post. Your Instagram looks spontaneous in a way that doesn't match who you're becoming — and that changes now.
Tool fatigueConvertKit, Kajabi, and Thinkific — tried all three, cancelled from frustration. We'll work within Kajabi (your current home) and Kit (ConvertKit) to build what you already have, rather than starting over.
QuickBooks needs a clean-upRevenue streams are blurred, some vendor payments aren't categorized, and a few hours a month would make a significant difference for clarity and tax prep.
June 6th is two things at onceYour online course goes live the same day as your in-person Pride event. You need a support system so you can be fully present at the booth — not monitoring a launch from your phone.

Scope of Services

Six pillars of support

Here is everything Studio KVA will take on for you in this engagement:

01

Content Strategy & Creation

Define content pillars, audience targeting, and a posting cadence across Instagram and TikTok. Batch content concepts, coordinate filming, edit and schedule all posts. Revamp your three pinned posts. Take the 2-hour-per-post burden completely off your plate.

02

Landing Page Build & Fine-Tuning

Polish your existing Kajabi course landing page for conversion — clear copy structure, compelling offer, and a smooth path from click to enroll. Optimize your bio link and freebie funnel entry point.

03

Email Newsletter & Sequences

Get your Kit (ConvertKit) account active and working. Build a welcome sequence, pre-launch nurture series, and launch-week email campaign. Set up inbox management systems for course questions and general inquiries.

04

Systems & Workflow Infrastructure

Build backend systems that can hold the weight of growth — process documentation, task dashboards, and onboarding flows so that every future launch runs faster and smoother than this one.

05

Merch & Shopify Setup

Design simple, on-brand merchandise (hoodies, shirts, stickers) for your Pride event giveaways. Set up Shopify with product descriptions and SKUs for any items available for sale.

06

QuickBooks Clean-Up & Bookkeeping

Review and clean existing entries, correctly classify revenue streams (1:1 clients, group classes, course income), and set up vendor/merchant records. Approximately 1–2 hours of monthly allocation keeps everything clean going forward.

30-Day Runway

The road to June 6th

With 49 days from our call to launch, here's how the first 30 days unfold:

1

Week One — Onboarding & Access

Getting up to speed

Kickoff call runs simultaneously with onboarding. Gather access to all platforms: Kajabi, Kit, QuickBooks, Instagram, TikTok, Google Drive. Audit existing content, landing page, and email assets. Deliver a full content strategy deck with pillars, audience profile, and a launch content calendar.

2

Week Two — Execution Begins

Content live, funnel building

First batch of content scheduled and posting. Landing page fine-tuned and reviewed. Email welcome sequence drafted and live. Pinned posts revamped. QuickBooks clean-up begins. Merch design concepts delivered for your review.

3

Week Three — Funnel Completion

Nurture sequences & pre-launch prep

Pre-launch email series live. Content continues posting consistently. Shopify set up with merch products. Sales funnel reviewed end-to-end. Launch strategy call to lock in campaign elements for the final push.

4

Week Four — Pre-Launch Mode

Everything done before the day arrives

All launch-week content prepared in advance. Pre-launch signups actively converting. Launch-day emails and posts queued and ready. Inbox management in place. You are fully free to be present at your Pride event — everything runs itself.

Investment

What this looks like financially

Studio KVA operates on a monthly retainer model. This ensures you have dedicated, consistent support — not a piecemeal freelance relationship. The scope below reflects 12 hours of weekly support to start, with additional hours available as we approach launch.

Weekly hours (starting)

12 hrs / week

Engagement type

Monthly Retainer

Services included

All 6 Pillars

Monthly Retainer

$1,200 / month

A detailed scope breakdown and contract will accompany this proposal. Hours may flex upward closer to the June 6th launch date as needed, discussed and agreed upon in advance.

Next Steps

How we move forward

Review this proposalTake your time reading through. Flag any questions and reply to the email this came with — happy to clarify anything.
Sign & return the contractOnce you're ready to proceed, a service agreement will be sent for signature alongside an invoice for the first month's retainer.
Kickoff + onboarding callWe'll schedule this immediately upon signing. Given the tight timeline, onboarding and strategy begin simultaneously — no delays.
Access & platform handoffYou'll share logins and access to Kajabi, Kit, QuickBooks, social accounts, and Google Drive during Week 1.
Go timeContent, landing page, and email work begins in Week 1. You start seeing momentum within days — not weeks.